This is a brochure for Mazda MX-5. In this design using the color red on a neutral background causes the subject to stand out in the view. Moreover, the folding of the brochure does not follow the usual convention of folding sideways, instead it is folded from top to bottom. This makes the brochure special and unique.
Folding from top to bottom, allows for the brochure to be translated to middle eastern languages which are written from right to left. Sideways folding requires the design to be adjusted for those languages (Arabic, Hebrew, Farsi, etc).